Module Socks will be live with the World's First and Only Dress Socks with 15 Features in 5 days on September 10th. Pre-orders for our Early-bird packages starting at 11:00am ET. We're 99% done with our Kickstarter video, and thought we'd share this with our early fans and supporters while we put on the finishing touches.
At the very beginning, comfort was at the top of our list in terms of what we wanted to accomplish with Module Socks. Especially as dress shoes are often less comfortable to wear than athletic shoes, so we think that socks designed for dress and everyday wear need extra features to provide comfort.
Most dress socks today do not have any performance features. That’s why they’re usually uncomfortable to wear. Also, socks with functionality are also too thick and aren’t suitable for dress or every day wear. That’s where Module Socks comes in.
In this post we’ll talk about the Refinement Features in our socks. What we mean here is that our socks are smoother than ever, and are suitable for both dress and everyday wear. We’re sure you’ve had socks that were too thin or too thick and tend to fray easily, and feel less refined or smooth after just a few washes.
The Module Socks team was invited to attend the 15th Shanghai International Hosiery Purchasing Expo. The conference organizers set us up with a VIP pass and we had meetings with many of the top and up-and-coming sock manufacturers.
Module’s roots can be traced back to 2013, when Steven, Module’s co-founder and CEO started business school at Duke University. New to the business world, he struggled to find good everyday, dress socks. Fast forward to 2018, and nothing really changed. Fun socks were everywhere, and good athletic socks were aplenty, but good, affordable performance dress socks were nowhere to be found.