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What We Did To Start Module Socks

What We Did To Start Module Socks

Why Module Socks Started

Module’s roots can be traced back to 2013, when Steven, Module’s co-founder and CEO started business school at Duke University. New to the business world, he struggled to find good everyday, dress socks. Fast forward to 2018, and nothing really changed. Fun socks were everywhere, and good athletic socks were aplenty, but good, affordable performance dress socks were nowhere to be found. 

The Module Socks Founding Story

It was in 2018 when Steven, teamed up with Module’s other co-founder, Mimi. Steven brought the business operations and marketing expertise from working in a Fortune 500 company, whereas Mimi was a design and textile expert with years of e-commerce experience in the fashion industry. Together, they agreed that they there was a huge gap in the market and decided to tackle the problem head on. 

How Module Socks Sourced the Best Sock Technology in the World

The Module Socks team traveled the world to obtain the latest in sock technology

The team first did market research on the US market, and learned from the best performance socks produced here. They then traveled to the United Kingdom, France, Italy, and Japan to learn about sock technology used there. Surveys were also done with working professionals in the US to learn more about what people cared about in their socks. 

Module Socks team attends International Sock Conference in China

The pair then traveled to Shanghai, China to identify potential manufacturers. Module was invited to attend an International Textile Conference held there and met with most of the top manufacturers there.

Module Socks team attends International Sock Conference in China - manufacturers

While there were a lot of companies that produced socks - there was only one company that produced high enough quality socks that the Module team felt met their standards.

Module socks uses the latest in sock technology machinery

Module socks uses the latest in sock technology machinery

Module socks uses the latest in sock technology machinery

After leaving with samples of Module’s prototypes, the team started doing testing and continued to optimize the sock designs and functionality. After months of research, the team decided that the socks were ready and started to get ready for a launch on Kickstarter.

Here are our Kickstarter launch product after months of R&D and testing

The pair teamed up with Tim (UX designer), Alexandria (graphics designer), Wagner (marketing), (photographer), Alice (videographer), and Jonathan (model) to prepare for the campaign, and here we are.

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Once you purchase Module's socks, anywhere, you are covered by our quality guarantee. We stand for our customers and stand by our quality. If there is an issue with your order, let us know and we will resolve it for you as soon as possible.