Why Module Socks Started
Module’s roots can be traced back to 2013, when Steven, Module’s co-founder and CEO started business school at Duke University. New to the business world, he struggled to find good everyday, dress socks. Fast forward to 2018, and nothing really changed. Fun socks were everywhere, and good athletic socks were aplenty, but good, affordable performance dress socks were nowhere to be found.
The Module Socks Founding Story
It was in 2018 when Steven, teamed up with Module’s other co-founder, Mimi. Steven brought the business operations and marketing expertise from working in a Fortune 500 company, whereas Mimi was a design and textile expert with years of e-commerce experience in the fashion industry. Together, they agreed that they there was a huge gap in the market and decided to tackle the problem head on.
How Module Socks Sourced the Best Sock Technology in the World
The team first did market research on the US market, and learned from the best performance socks produced here. They then traveled to the United Kingdom, France, Italy, and Japan to learn about sock technology used there. Surveys were also done with working professionals in the US to learn more about what people cared about in their socks.
The pair then traveled to Shanghai, China to identify potential manufacturers. Module was invited to attend an International Textile Conference held there and met with most of the top manufacturers there.
While there were a lot of companies that produced socks - there was only one company that produced high enough quality socks that the Module team felt met their standards.
After leaving with samples of Module’s prototypes, the team started doing testing and continued to optimize the sock designs and functionality. After months of research, the team decided that the socks were ready and started to get ready for a launch on Kickstarter.
The pair teamed up with Tim (UX designer), Alexandria (graphics designer), Wagner (marketing), (photographer), Alice (videographer), and Jonathan (model) to prepare for the campaign, and here we are.